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GMIC Webinar December 11, 2012 at 9:00 am PST The
Road to Event Sustainability at the McDonald’s Worldwide Convention The
words McDonald’s and green don’t usually go together in
people’s minds, but the fast food giant is fast becoming a leader in the green
meetings movement, thanks to the work of event pro Julie Larson. As one of the
best known global consumer brands, McDonalds Corporation has been working for
years to ensure their restaurants and suppliers achieve ambitious
sustainability goals, and they need their World Wide Conference for franchise
owners and their staff to reflect that commitment.
The, convention
held every two years in Orlando, attracts over 16,000 global attendees and for
over a decade McDonald’s has collaborated with industry leader Freeman to move
the event to a more sustainable outcome. Jeff Chase, Freeman's Sustainability
VP, helps guide large clients like McDonald's in how to achieve their business
objectives and put sustainability into action including incorporating the
recently launched APEX/ASTM Exhibits standard. This webinar will present some
of the challenges and solutions of working with a team of vendors to identify and
exceed green meeting goals.
Key
Learning Objectives include:
·
How
to create a Sustainability Action Plan
and establish a tracking report
·
How
to effectively coordinate with facility operations, general service contractor
and other vendors
·
Tips
on training and energizing the union workforce and leveraging charitable
partnerships
GMIC Presenters:  | Julie Larson, McDonald's Corporation, Global System
Communications, Project Manager, Meetings & Events
Julie Larson has been planning events
for McDonald’s for over 18 years. With a background in catering management and a
degree in hospitality, she is currently a project manager for meetings &
events in McDonald’s Global System Communications. Over the past 7 years, Julie
has led the way toward making McDonald’s Meetings & Events a leading role
model for sustainability at large events.
Each convention, she spearheads a team to insure the event minimizes the
impact on the environment and explores local philanthropic recipients and
activities in the host communities. Julie is a founding member and past Vice
President of the Chicago chapter Green Meeting Industry Council Chapter. Currently, she is leading the effort to
expand membership in the Chicago Suburbs.
She is also actively involved in the McDonald’s Workplace Green Team
Steering Committee. | 
| Jeff Chase, Freeman, Vice President, Sustainability
Jeff
brings more than two decades of events industry experience to lead Freeman’s
Sustainability Initiatives across all company brands. Serving as a mentor and
in-house consultant to several department managers, he helps guide and manage
the sustainable logistics for some of Freeman’s top customers. During his years
in the industry he started on the general contractor side and moved to the show
management side where he ran some of the largest tradeshows in the industry.
Jeff started his own agency (now known as Immersa Marketing) and worked with
many Fortune 100 companies to help them create, manage and produce several
large successful corporate events. Prior to joining the events industry, he
served as an ordained minister leading five different churches and continues to
apply his skills as a leader to help others navigate change. Jeff serves on the
GMIC Northern California Chapter Board of Directors and just this year has joined
the GMIC Global Board. Jeff is a past
chairman for the Northern California Chapter of the International Association
of Exhibitions and Events (IAEE).
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